Amnesty International Case Study

A global movement of over 7 million people, Amnesty International is a pioneer of Human Rights globally. Initially the organization established its headquarters in London, UK. Over the years, these headquarters (known as the International Secretariat) grew as their global outreach widened, the number
of individuals they were able to reach increased exponentially. Consequently, Amnesty International decentralized its headquarters in 2013, from their large London base to regional offices across the globe. The International Secretariat operates from cities in Asia-Pacific, Africa, Central, and Eastern Europe, Latin America, and the Middle East. Consequently, Amnesty International was posed with the task of carrying out operations from distributed offices at a global scale while functioning as one unified entity.

The organization had to find a tool to support a major centralized communication channel that would function efficiently even in distant, rural locations.

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